About Us


Our History:


Bridal and Formal is a family owned business that began its history in Cincinnati, Ohio. In 1969, we opened as a corner store with only two employees. Since then we have grown to be one of the largest bridal salons in the country. Bridal and Formal alone spans a full city block and offers bridal, bridesmaids, mothers, formal wear, and more. We carry over 30 bridal collections and 20 bridesmaid collections which attracts brides from all over the world, giving us the opportunity to do just as much out of state business as we do in state. We are proud to be the anchor store that created the magic within The Reading Bridal District.


The Bridal and Formal Experience:


            Because our main focus is bridal, we seek to be a one-stop-shop that pieces together your wedding day one department at a time. Bridal and Formal promises to help make your wedding day visions come true, from saying, “YES” to your dress in our Bridal Department, to finding the perfect shade for your bridesmaids in our “Land Of Color.” Our Bridesmaid Department offers the best selection of not only bridesmaid dresses, but also mothers, flower girls, and even junior bridesmaids.

            Known for our outstanding customer service, our consultants provide an unforgettable one-on-one experience that makes each appointment unique for our brides. Your personal consultant will guide you through your appointment allowing you to relax and enjoy the bridal experience from beginning to end. After finding your dream dress there is nothing like complementing it with the perfect accessories.  A specialist will help you complete your wedding day look while styling your hair to enhance our extensive selection of veils, headpieces, belts, and jewelry. Exclusive to Bridal and Formal, Paris by Debra Moreland provides our store with personalized accessories sparkling with Swarovski crystals. Each piece is handmade here in Cincinnati and designed by the world renowned artist Debra Moreland. Debra’s pieces are designed to last a lifetime, which allows them to be passed down from generation to generation.

            From the time you schedule your appointment to the day you say, “I do,” we promise to provide world class service that you will never forget. We look forward to being a part of this wonderful time in your life!

Schedule an appointment with us today to begin your once in a lifetime journey!