Bridal Gown Collections

Bridal Designer Collection

Bridal & Formal, located in the heart of Cincinnati’s Reading Bridal District, offers a diverse range of designers, from small unique design houses on the cutting edge of style to big-name brands you’ve seen all over social media.
We have an unrivaled selection of Wedding Dress Designers that attract brides worldwide, allowing us to fulfill your bridal fantasies.
At Bridal & Formal, we have styles for every bride, including a selection of Plus Size gowns from almost every designer we carry.
Please browse through our list of designers to find out more.

Please Note when you click on the designer’s name it will take you to their webpage.

Call the store at (513) 821-6622 to inquire about specific style availability.

Maggie Sottero Designs believes every bride deserves to feel exceptional on her big day, whatever her style, budget, and wedding vision. This is the philosophy behind every gown across their three collections.

Morilee has been creating wedding dresses since 1953. Worn and loved by generations of brides, these iconic dresses hold a timeless romance. Infused with the endless inspiration of designer Madeline Gardner, they speak to the moment and fulfill the bridal dream.

Plus Size Bridal Collection

Find the most flattering plus size wedding dress for your special day. Most of our wedding gowns are available in sizes 0-30 which allows brides of every shape and size find their meant-to-be gown. Many of our plus size wedding dresses are designed especially for curves, booties, and busts. Each style comes with specialized tailoring to support and enhance your naturally lush figure. Whether your dream is for a romantic, sexy, simple, bohemian, or sophisticated style, you will find it in our curvy collections.

Find the most flattering plus size wedding dress for your special day. Most of our wedding gowns are available in sizes 0-28 (equivalent to sizes 4-32 in other bridal brands), which allows brides of every shape and size find their meant-to-be gown.
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The Julietta Collection is crafted to fit and flatter with stunning silhouettes, from soft ball gowns to statuesque mermaids and gently dropped waistlines. Julietta glows with luxe details like sparkling crystal beading and rich floral laces.
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Watters and Willowby gowns are available up to 24W and Wtoo gowns are available up to size 32W. Browse all gowns to see more styles or find a store near you who carries our plus size samples.
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We keep every bride in mind, Eddy K. introduces the Curvy Collection with exquisite designs that feature additional support and improved structure for curvaceous silhouettes.
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Watters is a creative team of designers, pattern makers, and seamstresses. They focus on fashion, pick up on trends and understand how the bride’s wants and needs evolve from drama, comfort, style, versatility, and individuality.

Enzoani’s first collection premiered in 2005 to rave critical and consumer reviews, quickly catapulting the brand into prominence on the world bridal stage. Enzoani’s ability to combine traditional and modern design, sex appeal, superior fit, and an uncompromising focus on the quality of construction positioned it as a forward-thinking couture house for the modern bride.

From whimsical silhouettes to timeless lace, Calla Blanche illustrates the many variations of elegance.

Designed in Milan, the world’s fashion capital, and manufactured with the highest quality fabrics, Eddy K has the perfect wedding gown for every bride.

Frequently Asked Questions

Though we prefer our brides to schedule an appointment, we allow walk-ins on most days.

Yes, you can check on the status or delivery of your order. There are two ways you can do this. We have a text line, (513) 259-2274, that you can reach out to us with, and you can email us at Please provide your first and last name and what you want to check on. I.E., Bridal gown, accessories, Bridesmaids, or Mothers.

Though we do not offer in-store alterations, we provide a recommended list of skilled seamstresses in various areas.

Yes, but within reason. We allow champagne at the appointment, but it is not permitted on the main floor with all the gowns. Our store does not allow food or juice to mix with champagne. We ask that only clear liquids with a tight-fitting lid be brought in.

We carry a wide range of prom/homecoming/special occasion gowns that are all off the rack, and all sales are final when purchasing.

Our orderable bridal gowns start around $1000 and can go up to about $9,000. We also have bridal gowns you can purchase off the rack that starts around $400 and go up from there.

You are allowed six guests with you when you are here for your bridal or bridesmaid appointment. We cannot allow more than six guests on Saturdays and Sundays due to our space limit for each of our salespeople.

Preferably you should purchase your accessories when you select your wedding gown. Our accessories take approximately 12-16 weeks, though in some cases, rush fees are available for earlier delivery times.

A trunk show is where we feature a designer’s new collection that is not in stores yet. Typically, these new gowns will only be in our store for a weekend, Friday through Sunday. Then they are shipped back out to another store for the following weekend. In some cases, brides get the privilege of working closely with the designer, making your experience even more unforgettable.

Premier Bridesmaid appointment is only available on Monday and Thursday nights at 6:00 pm. You can bring in more than six guests and do a bridal gown reveal with your whole party.