Introducing: New Luxe Bridal Appointments

Indulge in our new exclusive, personalized bridal shopping experience with our Luxe Bridal Appointment, where you'll enjoy one-on-one styling in one of our NEW luxurious bridal suites. Request your appointment below!

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Your perfect forever, begins with a dress...

We are a one-stop shop for bride’s everywhere, carrying over 60 designers of dresses and accessories for the whole bridal party. We look forward to making your wedding day vision come to life!

About our Cincinnati Bridal Boutique

Bridal and Formal is a family-owned business that started as a corner store in Cincinnati, Ohio. We began our journey in 1969 with only two employees. We have grown to be one of the largest bridal salons in the country. Our store is now located in the heart of The Reading Bridal District, spanning an entire city block. Our goal is to be a one-stop shop for brides everywhere, carrying over 35 bridal collections and over 20 bridesmaid and special occasion collections. We look forward to making your wedding day vision come to life.

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YOUR VISION, OUR EXPERTISE

Our stylists are highly trained and some of the most knowledgable in the business. They are there to help make your experience in saying "yes" to your dream dress enjoyable and effortless!

Meet The Team

THE EXPERIENCE

At Bridal and Formal our expert consultants will help curate a selection of exquisite gowns tailored to your style, creating a magical and stress-free experience! Enjoy the undivided attention, expert advice, and the joy of saying "yes" to the dress of your dreams.

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EXPLORE OUR DESIGNERS

We have over 3,000 dresses in our store across over 60 of the most coveted designers in the industry.

Browse Wedding Dresses
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Family Owned and Operated
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50+ years of business
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Largest selection of dresses in the Midwest
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Located in the heart of the Reading Bridal District

Collections

"Our mission is to curate a magical and stress-free bridal experience. Our dedication to impeccable service, exceptional quality, and meeting a bride's vision is the hallmark of our company. We strive to make each bride's journey to 'I do' as memorable and beautiful as the love story she is about to celebrate."

Upcoming Events

  • July 4th 2025 (1).png__PID:f286f4c8-4024-409a-95dd-a70665b35b08

    Closed for Independence Day – Friday, July 4th


    We’ll be closed on Friday, July 4th for the holiday.

    Regular hours resume Saturday, July 5th | 9:30 AM – 5:00 PM

    Enjoy a beautiful Fourth of July weekend!

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  • Toni Federici July 2025 (1).png__PID:33fcd05e-c102-4cc9-8afe-590e43370c4b

    Toni Federici Veil Event - July 5 – August 3, 2025

    Discover the latest Toni Federici veils and complete your bridal look with expert guidance from our stylists.

    Book your appointment today to find your perfect finishing touch.

    Read More 
  • La Premiere July 2025 TS.png__PID:d605000f-3989-4ebb-98d1-57fb8d1709f7

    La Premiere Designer Showcase - July 5 – July 13, 2025

    Discover La Premiere’s newest couture and White Collection gowns—available in-store for a limited time only. Inspired by every unforgettable “first,” these exclusive designs blend global elegance with timeless romance.

    Your dream dress could be waiting—book your appointment today.

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  • Maggie Sottero July 2025.png__PID:5212bf28-592a-477a-9bcc-c61e11dfd91f

    Maggie Sottero Bridal Event - July 18 – 20, 2025

    Preview the newest Maggie Sottero styles—where timeless elegance meets modern romance. These exclusive gowns will be in-store for one weekend only.

    Limited availability—book your appointment today.

    Read More 
  • Elizabeth Lee August 2025.png__PID:e4927d42-9255-4c67-87a1-da4d6327eef5

    Elizabeth Lee Bridal Event - August 1 – 3, 2025

    Preview exclusive gowns from Elizabeth Lee during this special weekend event—featuring new arrivals and couture favorites.

    Book your appointment now for a personalized experience.

    Read More 
  • Eddy K August 2025.png__PID:fce75f8f-c639-4f2f-b7aa-95428acd926e

    Eddy K Bridal Event - August 8 – 17, 2025

    Discover an extended selection from Eddy K’s 2026 Milano Couture Collection, available in-store for a limited time.

    Find your perfect gown—book your appointment today.

    Read More 

Love notes from our brides...

“The staff at Bridal and Formal were amazing. They really took the time to listen to what I wanted and the budget that I wanted to stick to, and right away, they found something that checked all the boxes. They were so respectful, professional and fun, and made the entire experience enjoyable for me and my entire bridal party. On top of all that, the bridal shop is beautiful and has a wide selection of dresses. Would highly recommend!"

Lindsey B.

“Absolutely loved the experience I had here. After numerous other bridal shops this one takes the cake. Thanks Bridal and Formal!"

Alexandria W.

“My mom “said yes” at Bridal & Formal a little over 30 years ago, and I recently said yes there as well! The team is fantastic, the selection is massive, and anything you could want from designer to more budget friendly options are there. I thought I came in with an “idea” of the dress, and found something I loved even more! Special thanks to Lacrecia my consultant for the day for helping make the experience extraordinary!"

Elizabeth W.

“Believe the hype!!!! This place is IT! I went to 8 stores and tried on 34 dresses to find the one. I was looking for specific features, and most stores had couple dresses with what I wanted, but then I had to start compromising. Bridal and Formal showed me ONLY dresses with everything I wanted. My consultant Bobbie was able to pull like 8 dresses that checked all my boxes. She was so positive and bubbly, and made me feel comfortable and confident during my visit."

Molly T.

“I just bought my dress from Bridal & Formal and could not be happier with my experience! Randy from “Say Yes to The Dress” comes by there twice a year & he personally asked me the big question - “Are you saying yes to the dress?” Such a special experience!"

Kayla G.

“The staff at Bridal and Formal were amazing. They really took the time to listen to what I wanted and the budget that I wanted to stick to, and right away, they found something that checked all the boxes. They were so respectful, professional and fun, and made the entire experience enjoyable for me and my entire bridal party. On top of all that, the bridal shop is beautiful and has a wide selection of dresses. Would highly recommend!"

Lindsey B.

“Absolutely loved the experience I had here. After numerous other bridal shops this one takes the cake. Thanks Bridal and Formal!"

Alexandria W.

“My mom “said yes” at Bridal & Formal a little over 30 years ago, and I recently said yes there as well! The team is fantastic, the selection is massive, and anything you could want from designer to more budget friendly options are there. I thought I came in with an “idea” of the dress, and found something I loved even more! Special thanks to Lacrecia my consultant for the day for helping make the experience extraordinary!"

Elizabeth W.

“Believe the hype!!!! This place is IT! I went to 8 stores and tried on 34 dresses to find the one. I was looking for specific features, and most stores had couple dresses with what I wanted, but then I had to start compromising. Bridal and Formal showed me ONLY dresses with everything I wanted. My consultant Bobbie was able to pull like 8 dresses that checked all my boxes. She was so positive and bubbly, and made me feel comfortable and confident during my visit."

Molly T.

“I just bought my dress from Bridal & Formal and could not be happier with my experience! Randy from “Say Yes to The Dress” comes by there twice a year & he personally asked me the big question - “Are you saying yes to the dress?” Such a special experience!"

Kayla G.

“The staff at Bridal and Formal were amazing. They really took the time to listen to what I wanted and the budget that I wanted to stick to, and right away, they found something that checked all the boxes. They were so respectful, professional and fun, and made the entire experience enjoyable for me and my entire bridal party. On top of all that, the bridal shop is beautiful and has a wide selection of dresses. Would highly recommend!"

Lindsey B.

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