UPCOMING EVENTS

Watters Designer Event
Friday, July 31 – Sunday, August 9

Discover what's new from Watters during this special Designer Event at Bridal and Formal.
For a limited time, explore the newest Watters styles along with select gowns not typically available in our salon. From effortlessly romantic designs to modern silhouettes, this exclusive event is the perfect opportunity to find a gown that reflects your unique style.
Our experienced bridal stylists will guide you through every step of your appointment, helping you discover the dress you've been dreaming of.Appointments are limited throughout the event, so reserve your spot today.

Appointments are limited and fill quickly.
Book your appointment today and find the one.

Call or chat us with any questions! 

Labor Day Closure

We will be closed on Monday, September 7 in observance of Labor Day.
Our team will return on Tuesday, September 8, and resume normal business hours from 11:00 AM – 5:00 PM.

We wish you and your family a safe and relaxing Labor Day!

Call or chat us with any questions! 

Fall in Love Wedding Show

Join Bridal & Formal for the Reading Bridal District's annual Fall in Love Wedding Show on Thursday, September 17, 2026!

Spend an evening exploring the nation's largest bridal district, meeting talented wedding professionals, gathering inspiration, and planning every detail of your big day. While you're here, stop by Bridal & Formal to discover hundreds of beautiful wedding gowns and meet our experienced bridal stylists.

Whether you're newly engaged or putting the finishing touches on your wedding plans, this is an event you won't want to miss.

Call or chat us with any questions! 

Maggie Sottero Designer Event
September 25–27

Be among the first to discover what's next in bridal fashion at our Maggie Sottero Designer Event.
For a limited time, explore exclusive development gowns, sneak peeks of upcoming designs, and styles not typically available in our salon. This special event offers a rare opportunity to experience the artistry, innovation, and romance that have made Maggie Sottero a favorite among brides around the world.

Whether you're searching for timeless elegance or modern glamour, you'll have the chance to explore fresh designs before they're available to the public.

Appointments are limited—book yours today.

Call or chat us with any questions! 

Maggie Sottero Designer EventOctober 9–11

Join us for an exclusive Maggie Sottero Designer Event and experience a collection of stunning gowns available for a limited time.

Discover development gowns, upcoming styles, and designer favorites not typically found in our salon. From romantic details to modern silhouettes, this event offers an exciting opportunity to explore what's next from one of bridal's most beloved designers.

Don't miss your chance to find a gown that feels uniquely you.

Appointments are limited—reserve yours today.

Call or chat us with any questions! 

Rebecca Ingram by Maggie Sottero Designer EventOctober 16–18

Discover the effortless beauty of Rebecca Ingram by Maggie Sottero during this special Designer Event at Bridal and Formal.

Designed for brides who love romantic style without the fuss, Rebecca Ingram gowns blend lightweight comfort, feminine details, and timeless beauty. For one weekend only, explore an expanded selection of styles, including exclusive gowns not typically available in our salon.

Whether your vision is whimsical, classic, or effortlessly modern, you'll find beautiful designs created to help you celebrate every moment with confidence.

Appointments are limited—book yours today.

Call or chat us with any questions! 

Bridal Collective Designer Event
October 23 – November 1

Experience the beauty of Bridal Collective during this special Designer Event at Bridal and Formal. Discover stunning gowns from the Bridal Collective family of brands, including Enzoani, ÉLYSÉE, PEN·LIV, and Portrait.

From timeless elegance and modern romance to fashion-forward silhouettes and size-inclusive designs, Bridal Collective is known for exceptional craftsmanship, luxurious fabrics, and impeccable fit. Meet one-on-one with an experienced bridal stylist as you explore these celebrated collections and find the gown that feels uniquely yours.

Appointments are limited—book yours today.

Call or chat us with any questions! 

Elizabeth Lee Designer Event
November 6 – November 8

Join us for a special Elizabeth Lee Designer Event at Bridal & Formal from November 6th through November 8th.

For one weekend only, explore a curated selection of Elizabeth Lee bridal gowns, including recent collections, timeless favorites, and select requested styles available for a limited time.Meet one-on-one with one of our experienced bridal stylists to find the gown that perfectly reflects your vision.

Appointments are limited—book yours today.

Call or chat us with any questions!