Your perfect forever, begins with a dress...

We are a one-stop shop for bride’s everywhere, carrying over 60 designers of dresses and accessories for the whole bridal party. We look forward to making your wedding day vision come to life!

About our Cincinnati Bridal Boutique

Bridal and Formal is a family-owned business that started as a corner store in Cincinnati, Ohio. We began our journey in 1969 with only two employees. We have grown to be one of the largest bridal salons in the country. Our store is now located in the heart of The Reading Bridal District, spanning an entire city block. Our goal is to be a one-stop shop for brides everywhere, carrying over 35 bridal collections and over 20 bridesmaid and mother of the bride collections. We also offer an outstanding selection of mother of the bride, and junior bridesmaids’ dresses, attracting brides from all over the world. We look forward to making your wedding day vision come to life.


Our stylists are highly trained and some of the most knowledgable in the business. They are there to help make your experience in saying "yes" to your dream dress enjoyable and effortless!

Meet The Team


At Bridal and Formal our expert consultants will help curate a selection of exquisite gowns tailored to your style, creating a magical and stress-free experience! Enjoy the undivided attention, expert advice, and the joy of saying "yes" to the dress of your dreams.

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We have over 3,000 dresses in our store across over 60 of the most coveted designers in the industry.

Browse Wedding Dresses
Family Owned and Operated
50+ years of business
Largest selection of dresses in the Midwest
Located in the heart of the Reading Bridal District
  • Wedding Dresses

  • Mother of the Bride

  • Bridesmaids

  • Accessories

"Our mission is to curate a magical and stress-free bridal experience. Our dedication to impeccable service, exceptional quality, and meeting a bride's vision is the hallmark of our company. We strive to make each bride's journey to 'I do' as memorable and beautiful as the love story she is about to celebrate."

  • Toni Federici July 2024.png__PID:ece31c57-d890-4c12-ac2d-0f21a9b6f0fd

    Toni Federici Veil Event

    Calling all brides! Join us at Bridal and Formal for the exclusive Toni Federici Veil Event from June 28th through July 28th. Discover the latest in stunning veil designs that perfectly complement your dream dress. Take advantage of this opportunity to find the perfect finishing touch for your big day. Please book your appointment now and let us help you complete your bridal look!

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  • Maggie Sottero July 2024 (1).png__PID:4beaed44-ba10-4c43-b993-09b08f70a7a8

    Maggie Sottero Unveiled

    July 26th - July 28th

    Have you ever dreamed of designing your gown or participating in the creative process? Now's your chance! Maggie Sottero is unveiling brand-new designs, and they want your feedback.

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  • Watters August 2024.png__PID:7c43b993-09b0-4f70-a7a8-eb1d8aed509e

    Watters Designer Event 

    August 16th - August 25th
    Join us for a special two-week event featuring Watters's latest beautiful wedding dress styles! Be the first to see their newest designs, get expert advice on finding your perfect wedding dress, and take advantage of this exclusive opportunity to find the gown of your dreams.

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Love notes from our brides...

“Believe the hype!!!! This place is IT! I went to 8 stores and tried on 34 dresses to find the one. I was looking for specific features, and most stores had couple dresses with what I wanted, but then I had to start compromising. Bridal and Formal showed me ONLY dresses with everything I wanted. My consultant Bobbie was able to pull like 8 dresses that checked all my boxes. She was so positive and bubbly, and made me feel comfortable and confident during my visit."

Molly T.

“I just bought my dress from Bridal & Formal and could not be happier with my experience! Randy from “Say Yes to The Dress” comes by there twice a year & he personally asked me the big question - “Are you saying yes to the dress?” Such a special experience!"

Kayla G.

“The staff at Bridal and Formal were amazing. They really took the time to listen to what I wanted and the budget that I wanted to stick to, and right away, they found something that checked all the boxes. They were so respectful, professional and fun, and made the entire experience enjoyable for me and my entire bridal party. On top of all that, the bridal shop is beautiful and has a wide selection of dresses. Would highly recommend!"

Lindsey B.

“Absolutely loved the experience I had here. After numerous other bridal shops this one takes the cake. Thanks Bridal and Formal!"

Alexandria W.

“My mom “said yes” at Bridal & Formal a little over 30 years ago, and I recently said yes there as well! The team is fantastic, the selection is massive, and anything you could want from designer to more budget friendly options are there. I thought I came in with an “idea” of the dress, and found something I loved even more! Special thanks to Lacrecia my consultant for the day for helping make the experience extraordinary!"

Elizabeth W.